{"id":5,"date":"2025-08-10T08:35:18","date_gmt":"2025-08-10T08:35:18","guid":{"rendered":"https:\/\/www.talkframework.com\/?page_id=5"},"modified":"2025-09-23T10:27:30","modified_gmt":"2025-09-23T10:27:30","slug":"the-talk-framework","status":"publish","type":"page","link":"https:\/\/www.talkframework.com\/","title":{"rendered":"The TALK framework"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-54af5b55 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-buttons alignwide has-custom-font-size has-medium-font-size is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-c124d1c4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Home<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.talkframework.com\/?page_id=48\">The model<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/amzn.eu\/d\/0MIlm84\" target=\"_blank\" rel=\"noreferrer noopener\">The book<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.talkframework.com\/?page_id=30\">The author<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<style>\n\t#hotspot-56 .hotspots-image-container,\n\t#hotspot-56 .leaflet-container {\n\t\tbackground: #efefef\t}\n\n\t#hotspot-56 .hotspots-placeholder {\n\t\tbackground: #ffffff;\n\t\tborder: 0 #ffffff solid;\n\t\tcolor: #000000;\n\t}\n\n\t#hotspot-56 .hotspot-title {\n\t\tcolor: 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class=\"has-text-align-center is-style-text-subtitle is-style-text-subtitle--1\"><br><br>Leveraging key components of your Target Audience&#8217;s culture to create narrative, attitudinal and behaviour change.<\/p>\n\n\n\n<p class=\"is-style-default\">Most behaviour change models draw upon marketing or health behaviour change, and are less useful when influencing in conflict &#8211; when the audience doesn\u2019t want to change and may even be actively opposed to engagement. The TALK Framework is expressly built for such situations and audiences. Drawing upon what has worked the past three thousand years, as well as lessons learnt from current Western, Russian and Chinese influence operations, it offers inspiration and practical tools for practitioners in the field.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leveraging key components of your Target Audience&#8217;s culture to create narrative, attitudinal and behaviour change. Most behaviour change models draw upon marketing or health behaviour change, and are less useful when influencing in conflict &#8211; when the audience doesn\u2019t want to change and may even be actively opposed to engagement. The TALK Framework is expressly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-5","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.talkframework.com\/index.php?rest_route=\/wp\/v2\/pages\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.talkframework.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.talkframework.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.talkframework.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.talkframework.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5"}],"version-history":[{"count":18,"href":"https:\/\/www.talkframework.com\/index.php?rest_route=\/wp\/v2\/pages\/5\/revisions"}],"predecessor-version":[{"id":128,"href":"https:\/\/www.talkframework.com\/index.php?rest_route=\/wp\/v2\/pages\/5\/revisions\/128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.talkframework.com\/index.php?rest_route=\/wp\/v2\/media\/10"}],"wp:attachment":[{"href":"https:\/\/www.talkframework.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}